The appointment desk for bath, basement, window, siding and roofing companies
Every form fill, missed call and chat answered inside a minute, in your company’s name. Every estimate confirmed three times. Every no-show rebooked the same day. A scorecard every week, read by a person before it reaches you.
Bath
Basement
Windows and doors
Siding
RoofingThe cost of the gap
Medians from the Qualified Remodeler Top 500, 2026. Industry benchmarks, not your books.
The marketing works. The reps are fine. The leak is the hours in between: the evening form fill that waits for the office to open, the appointment nobody confirmed, the demo that ended without a sale and never got a second call. The desk exists for those hours.
One evening lead
This is the sequence the desk runs on every lead that comes in after hours, on a weekend, or while your office is on another call. The homeowner hears your company’s name, gets a real appointment, and gets reminded until your rep is in the driveway.
Illustrative. These are the desk’s windows, not a record of any client’s lead.
The desk
The same work a good call center does, done inside a minute instead of the next morning, and read every week by a person.
Every form fill, missed call and chat gets a call back and a text inside a minute, day or night, in your company’s name. The homeowner gets a real in-home estimate on the right rep’s calendar, not a promise that someone will call tomorrow.
A confirmation right after booking, a reminder the day before, and a call the morning of. Every one asks the question that decides whether the rep’s evening is wasted: will everyone who decides be home.
A no-show gets a rebook call the same day. Demos that ended without a sale get worked at 48 hours and again at 30, 60 and 90 days, with whatever offer you are running that month. Old leads get a schedule instead of a drawer.
Leads, set rate, issued, sit rate, close rate and cost per issued appointment, by source and by rep, every week. Read by a person before it is sent to you, with a note on what changed and what gets tuned next.
| Source | Leads | Set | Sat | Closed |
|---|---|---|---|---|
| Website form | 41 | 29 | 22 | 8 |
| Missed calls | 17 | 11 | 9 | 3 |
| Site chat | 9 | 6 | 5 | 2 |
| Lead vendor | 26 | 14 | 9 | 2 |
How it starts
One setup call, then the desk goes live on new leads first. Nothing touches your old leads until you have heard how it sounds.
Calendars, territories, your CRM or wherever leads land, and the scripts in your company’s name. You approve what the desk may say and what it may not.
Every new form fill, missed call and chat answered inside a minute. You hear the first calls and the wording gets adjusted with you.
Three confirmations on every set appointment. No-shows rebooked the same day. Reps stop driving to empty houses.
Leads, set rate, issued, sit rate, close rate and cost per issued appointment, by source and by rep. The schedule for unsold demos and old leads starts here.
Standards
These are the working rules. They are the same for every company the desk runs for.
The Leak Report
If you reached this site through an email from KOVA, you probably received one. It is the same method the desk runs on, pointed at your company from the outside.
Your site opened the way a homeowner would open it, in the evening. What loaded and what did not: chat, online booking, forms, ad tags, financing. Facts are marked observed. Our reads are marked as ours.
Industry math set next to what we saw, every assumption labeled, so you can swap in your real numbers in your head.
The four jobs written for your company and your trade, with the cadence spelled out.
Tell us what it got right and what it got wrong. Nothing to book, no deck. If it is useful and we never talk, it is still yours.
Questions
The things owners ask on the first call, answered the same way here.
It does a call center’s work: setting, confirming, rebooking and rehash. It is not a room of agents reading a script. It is a set of systems KOVA sets up, watches and fixes every week, running in your company’s name, with a person reading the numbers. You deal with one person, not an account manager.
It answers as your company, by call and by text, and it is built to book an estimate, not to make conversation. Before anything goes live you hear it, and you approve what it may say and what it may not. When a homeowner asks for a person, it hands off to one.
About an hour at the start. Access to your web form, phone line and CRM or wherever leads land, your reps’ calendars and territories, and whatever offer you are running this month. After that, a short call each week around the scorecard.
In most cases, yes. The desk reads and writes to the systems replacement contractors usually run on, and where a clean connection does not exist it works from the lead notifications you already get. Tell us what you use and you will get a yes or a no on the first call, not after you sign.
No. Month to month. Everything built in your name, including the call records and the numbers, stays yours if you stop.
That is answered on the first call, once we have seen your lead volume and how your reps are set up. Nothing on this site is a quote, and there is nothing to sign to hear the number.
The firm
KOVA runs appointment desks for independent replacement contractors and nothing else. The trades are bath, basement waterproofing, windows and doors, siding and roofing, because they share the same shape: a paid lead, an in-home estimate, a rep’s evening, and a decision that needs two people in the room.
Before KOVA, the team behind it built the lead response and sales operations systems for a trading education company doing over $500,000 a month: speed to lead tracking, appointment confirmations, rep scorecards, and a schedule for leads that had gone quiet. The desk is that work, pointed at your trade.
Contact
If you received a Leak Report, tell us what it got right and what it got wrong. If you did not, send your company name and website and one will be built for you.
Questions go straight to Dominick Morgan, founder.
